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The venue was high profile. So were the VVIP guests at the do. Wine flowed and waiters passed on hor d’oeuvres as the formal sit-down party began for the launch of the film. The event started off with special numbers performed by a bevy of white dancers specially brought in to up the glamour quotient of the evening. As lasers beamed they danced to the tunes of the songs from Rajini’s various films till Jagapati Babu walked in to begin the formal event.